UTM Builder for TikTok Ads

Insert TikTok Ads dynamic macros straight into your campaign URL. They stay as literal text instead of being percent-encoded, so TikTok Ads can substitute them at click time.

Build Your UTM Link

Ad platform

TikTok macros are uppercase and must stay uppercase. This builder preserves their case while still lowercasing the rest of the value.

The Smart+ macros resolve only on upgraded Smart+ campaigns and stay empty elsewhere.

TikTok Ads tracking documentation

Edit an existing link

Website URL*

Source*utm_source

Medium*utm_medium

Campaign*utm_campaign

GA4 channel

Paid Social

Campaign IDutm_id

Termutm_term

Contentutm_content

Label (optional)

Preview

https://...?utm_source=tiktok&utm_medium=paid_social&utm_campaign=__campaign_name__&utm_term=__aid_name__&utm_content=__cid_name__

utm_source

utm_medium

utm_campaign

utm_term

utm_content

TikTok Ads macro reference

TikTok Ads dynamic URL macros
Macro	Returns
__CAMPAIGN_NAME__	Campaign name. Name of the campaign.
__CAMPAIGN_ID__	Campaign ID. Numeric campaign ID.
__AID_NAME__	Ad group name. Name of the ad group.
__AID__	Ad group ID. Numeric ad group ID.
__CID_NAME__	Creative name. Name of the creative.
__CID__	Creative ID. Numeric creative ID.
__ADID_V2_NAME__	Ad name (Smart+). Upgraded Smart+ campaigns only.
__ADID_V2__	Ad ID (Smart+). Upgraded Smart+ campaigns only.
__PLACEMENT__	Placement. TikTok or Pangle.

Source: official TikTok Ads documentation.

Things that catch people out

TikTok macros are uppercase and must stay uppercase. This builder preserves their case while still lowercasing the rest of the value.
The Smart+ macros resolve only on upgraded Smart+ campaigns and stay empty elsewhere.
A paid medium on its own does not create a Paid channel in GA4. The source has to be one GA4 recognises as a search, social, video or shopping site, otherwise the session is reported as Unassigned.

TikTok Ads macro reference

TikTok Ads dynamic URL macros
Macro	Returns
__CAMPAIGN_NAME__	Campaign name. Name of the campaign.
__CAMPAIGN_ID__	Campaign ID. Numeric campaign ID.
__AID_NAME__	Ad group name. Name of the ad group.
__AID__	Ad group ID. Numeric ad group ID.
__CID_NAME__	Creative name. Name of the creative.
__CID__	Creative ID. Numeric creative ID.
__ADID_V2_NAME__	Ad name (Smart+). Upgraded Smart+ campaigns only.
__ADID_V2__	Ad ID (Smart+). Upgraded Smart+ campaigns only.
__PLACEMENT__	Placement. TikTok or Pangle.

Things that catch people out

TikTok macros are uppercase and must stay uppercase. This builder preserves their case while still lowercasing the rest of the value.

The Smart+ macros resolve only on upgraded Smart+ campaigns and stay empty elsewhere.

A paid medium on its own does not create a Paid channel in GA4. The source has to be one GA4 recognises as a search, social, video or shopping site, otherwise the session is reported as Unassigned.