UTM Builder for Google Ads

Insert Google Ads dynamic macros straight into your campaign URL. They stay as literal text instead of being percent-encoded, so Google Ads can substitute them at click time.

Build Your UTM Link

Ad platform

Auto-tagging adds gclid independently of UTMs. Keep both unless your analytics setup specifically requires otherwise.

Google Ads tracking documentation

Edit an existing link

Website URL*

Source*utm_source

Medium*utm_medium

Campaign*utm_campaign

GA4 channel

Paid Search

Campaign IDutm_id

Termutm_term

Contentutm_content

Label (optional)

Preview

https://...?utm_source=google&utm_medium=cpc&utm_id={campaignid}&utm_term={keyword}&utm_content={creative}

utm_source

utm_medium

utm_id

utm_term

utm_content

Google Ads macro reference

Google Ads dynamic URL macros
Macro	Returns
{campaignid}	Campaign ID. Numeric campaign ID.
{adgroupid}	Ad group ID. Numeric ad group ID.
{creative}	Creative ID. Unique ID of the ad.
{keyword}	Keyword. Matched keyword on Search.
{matchtype}	Match type. e, p, b or a.
{device}	Device. m mobile, t tablet, c computer.
{network}	Network. g search, s partners, d display, ytv YouTube.
{placement}	Placement. Content site of the click.
{targetid}	Target ID. Keyword, DSA or remarketing target.
{loc_physical_ms}	Physical location. Location ID of the click.
{loc_interest_ms}	Location of interest. Location that triggered the ad.
{gclid}	Google click ID. Click identifier.
{random}	Random number. Random 64-bit integer.

Source: official Google Ads documentation.

Things that catch people out

Auto-tagging adds gclid independently of UTMs. Keep both unless your analytics setup specifically requires otherwise.
A paid medium on its own does not create a Paid channel in GA4. The source has to be one GA4 recognises as a search, social, video or shopping site, otherwise the session is reported as Unassigned.

Google Ads macro reference

Google Ads dynamic URL macros
Macro	Returns
{campaignid}	Campaign ID. Numeric campaign ID.
{adgroupid}	Ad group ID. Numeric ad group ID.
{creative}	Creative ID. Unique ID of the ad.
{keyword}	Keyword. Matched keyword on Search.
{matchtype}	Match type. e, p, b or a.
{device}	Device. m mobile, t tablet, c computer.
{network}	Network. g search, s partners, d display, ytv YouTube.
{placement}	Placement. Content site of the click.
{targetid}	Target ID. Keyword, DSA or remarketing target.
{loc_physical_ms}	Physical location. Location ID of the click.
{loc_interest_ms}	Location of interest. Location that triggered the ad.
{gclid}	Google click ID. Click identifier.
{random}	Random number. Random 64-bit integer.

Things that catch people out

Auto-tagging adds gclid independently of UTMs. Keep both unless your analytics setup specifically requires otherwise.

A paid medium on its own does not create a Paid channel in GA4. The source has to be one GA4 recognises as a search, social, video or shopping site, otherwise the session is reported as Unassigned.