UTM Builder for LinkedIn Ads

LinkedIn Ads resolves dynamic values in Campaign Manager rather than in the URL itself. Build your static UTMs here, then map the dynamic ones in your tracking parameters.

Build Your UTM Link

Ad platform

LinkedIn does not substitute macros typed into a URL. Set your static UTMs here, then map the dynamic ones in Campaign Manager tracking parameters, for example utm_campaign to CAMPAIGN_NAME.

Dynamic UTM parameters are not supported on Conversation Ads, Message Ads, Thought Leader Ads or boosted posts.

LinkedIn Ads tracking documentation

Edit an existing link

Website URL*

Source*utm_source

Medium*utm_medium

Campaign*utm_campaign

GA4 channel

Paid Social

Label (optional)

Preview

https://...?utm_source=linkedin&utm_medium=paid_social

utm_source

utm_medium

LinkedIn Ads macro reference

LinkedIn Ads dynamic URL macros
Dynamic value	Returns
CAMPAIGN_NAME	Campaign name. Dynamic value.
CAMPAIGN_ID	Campaign ID. Dynamic value.
CAMPAIGN_GROUP_NAME	Campaign group name. Dynamic value.
CAMPAIGN_GROUP_ID	Campaign group ID. Dynamic value.
CREATIVE_NAME	Creative name. Available from version 202606.
CREATIVE_ID	Creative ID. Dynamic value.
ACCOUNT_NAME	Account name. Dynamic value.
ACCOUNT_ID	Account ID. Dynamic value.

Source: official LinkedIn Ads documentation.

Things that catch people out

LinkedIn does not substitute macros typed into a URL. Set your static UTMs here, then map the dynamic ones in Campaign Manager tracking parameters, for example utm_campaign to CAMPAIGN_NAME.
Dynamic UTM parameters are not supported on Conversation Ads, Message Ads, Thought Leader Ads or boosted posts.
A paid medium on its own does not create a Paid channel in GA4. The source has to be one GA4 recognises as a search, social, video or shopping site, otherwise the session is reported as Unassigned.