UTM Builder for Meta Ads

Insert Meta Ads dynamic macros straight into your campaign URL. They stay as literal text instead of being percent-encoded, so Meta Ads can substitute them at click time.

Build Your UTM Link

Ad platform

Advantage+ Shopping campaigns can return an empty string for {{placement}} and {{site_source_name}}. Use a static utm_source such as "facebook" there.

Name macros resolve to the name at publish time, so renaming a campaign later does not change the tracked value.

Meta Ads tracking documentation

Edit an existing link

Website URL*

Source*utm_source

Medium*utm_medium

Campaign*utm_campaign

GA4 channel

Paid Social

Campaign IDutm_id

Termutm_term

Contentutm_content

Label (optional)

Preview

https://...?utm_source=facebook&utm_medium=paid_social&utm_campaign={{campaign.name}}&utm_id={{campaign.id}}&utm_content={{ad.name}}

utm_source

utm_medium

utm_campaign

utm_id

utm_content

Meta Ads macro reference

Meta Ads dynamic URL macros
Macro	Returns
{{campaign.name}}	Campaign name. Name at publish time.
{{campaign.id}}	Campaign ID. Numeric campaign ID.
{{adset.name}}	Ad set name. Name at publish time.
{{adset.id}}	Ad set ID. Numeric ad set ID.
{{ad.name}}	Ad name. Name at publish time.
{{ad.id}}	Ad ID. Numeric ad ID.
{{site_source_name}}	Site source. fb, ig, msg or an.
{{placement}}	Placement. Where the ad was shown.

Source: official Meta Ads documentation.

Things that catch people out

Advantage+ Shopping campaigns can return an empty string for {{placement}} and {{site_source_name}}. Use a static utm_source such as "facebook" there.
Name macros resolve to the name at publish time, so renaming a campaign later does not change the tracked value.
A paid medium on its own does not create a Paid channel in GA4. The source has to be one GA4 recognises as a search, social, video or shopping site, otherwise the session is reported as Unassigned.

Meta Ads macro reference

Meta Ads dynamic URL macros
Macro	Returns
{{campaign.name}}	Campaign name. Name at publish time.
{{campaign.id}}	Campaign ID. Numeric campaign ID.
{{adset.name}}	Ad set name. Name at publish time.
{{adset.id}}	Ad set ID. Numeric ad set ID.
{{ad.name}}	Ad name. Name at publish time.
{{ad.id}}	Ad ID. Numeric ad ID.
{{site_source_name}}	Site source. fb, ig, msg or an.
{{placement}}	Placement. Where the ad was shown.

Things that catch people out

Advantage+ Shopping campaigns can return an empty string for {{placement}} and {{site_source_name}}. Use a static utm_source such as "facebook" there.

Name macros resolve to the name at publish time, so renaming a campaign later does not change the tracked value.

A paid medium on its own does not create a Paid channel in GA4. The source has to be one GA4 recognises as a search, social, video or shopping site, otherwise the session is reported as Unassigned.